In a move that’s set to shake up the competitive SUV market, Tata Motors has rolled out a significant update for its flagship offering, the Harrier. This mid-cycle refresh brings a host of new features and enhancements, further cementing the Harrier’s position as a formidable contender in its segment.
ADAS: A Leap Towards Autonomous Driving
The standout feature of the 2024 Harrier is the introduction of Advanced Driver Assistance Systems (ADAS) level two features. This update, which comes via an over-the-air (OTA) software upgrade, includes crucial safety enhancements such as lane keep assist and auto emergency braking.
These additions complement the existing ADAS suite, which already boasted features like traffic sign recognition, lane departure warning, rear collision warning, and overtaking assist.
With these new additions, the Harrier now boasts an impressive array of 12 ADAS functionalities, putting it on par with more premium offerings in the market.
This move not only enhances the safety quotient of the vehicle but also positions the Harrier as a technologically advanced option in its price bracket.
A Splash of Color
Tata Motors hasn’t just focused on the tech side of things. The 2024 update also brings a refreshed and expanded color palette, giving potential buyers more options to express their personality through their vehicle choice.
The Ash Grey color, previously limited to the base Smart and Pure trims, is now available across higher trims including the Adventure and Fearless variants. Similarly, the Seaweed Green, once exclusive to the Adventure trim, can now be had with the Fearless trim level.
In a democratization of color choices, the Pebble Grey and Coral Red options have trickled down from higher trims to the Smart and Pure variants. The Lunar White remains a constant across all Harrier trims, while the Sunlit Yellow continues to be a trim-specific offering for the Fearless variant.
For those who prefer a more understated look, the Dark Edition with its Oberon Black finish is now available on the top three trims, adding a touch of sophistication to the Harrier’s muscular profile.
Under the Hood
While the cosmetic and feature updates are significant, Tata has chosen to retain the tried-and-tested powertrain. The Harrier continues to be powered by the robust 2.0-liter Kryotec turbocharged diesel engine, which churns out a healthy 170 PS of power and 350 Nm of torque.
This engine can be paired with either a 6-speed manual transmission or a 6-speed automatic, catering to both enthusiasts and those who prefer a more relaxed driving experience.
Safety First
Tata Motors has always prioritized safety, and the 2024 Harrier is no exception. The SUV comes equipped with six airbags as standard across all variants, with top models featuring seven airbags for enhanced protection.
Other safety features include a 360-degree surround view camera, electronic stability control, emergency call functionality, tire pressure monitoring system, electronic parking brake with auto hold, and hill hold control.
It’s worth noting that the Harrier, along with its sibling the Safari, was among the first models to be tested under the Bharat New Car Assessment Programme (BNCAP). Both models achieved a stellar five-star safety rating, scoring 30.08 points out of 32 in Adult Protection and an impressive 44.54 points out of 49 in Child Protection. This achievement underscores Tata’s commitment to producing vehicles that prioritize occupant safety.
Market Impact and Competition
The introduction of these new features, particularly the expanded ADAS functionality, is likely to have a significant impact on the Harrier’s market position. In a segment where technology and safety features are increasingly becoming key differentiators, the Harrier now stands toe-to-toe with more expensive rivals.
This update is expected to put pressure on competitors like the MG Hector, Jeep Compass, and even some lower variants of the Hyundai Tucson. The Harrier’s combination of robust build quality, proven reliability, and now, advanced safety features, makes it a compelling option for buyers in the mid-size SUV segment.
Looking Ahead
While Tata Motors has not officially announced any changes to the Harrier’s pricing structure following these updates, industry analysts speculate that there might be a marginal increase to account for the additional features. However, given Tata’s history of aggressive pricing, any increase is likely to be modest, ensuring that the Harrier remains a value-for-money proposition.
As the automotive industry continues its march towards electrification, there’s speculation about the possibility of a hybrid or fully electric version of the Harrier in the future. While Tata has not made any official announcements in this regard, the company’s commitment to electrification across its range suggests that an electrified Harrier could be on the cards in the coming years.
Conclusion – Tata Harrier
The 2024 update to the Tata Harrier represents a significant step forward for the model. By introducing advanced ADAS features and expanding its color options, Tata has addressed key areas that today’s SUV buyers prioritize – safety, technology, and personalization.
As the Harrier hits showrooms with these updates, it’s poised to not just maintain its position in the market but potentially capture a larger share. For buyers looking for a feature-rich, safe, and stylish SUV that doesn’t break the bank, the 2024 Tata Harrier makes a stronger case for itself than ever before.
In a market where change is the only constant, Tata Motors has shown that it’s not resting on its laurels. The Harrier’s evolution is a clear signal of the company’s intent to stay at the forefront of automotive technology and design, promising an exciting future for both the model and the brand as a whole.